American Millennials have also revisited an interest in their own foods,
New American and comfort food restaurants popping up all over. Of course, the
dishes must be presented in a less traditional way; but the slow-cooked foods
of youth that encourage long dinners and longer conversations are gracing menus
all over the country. What is different about this generation is their desire
to eat this food in the most healthy way possible. That a restaurant chooses
local and organic products whenever possible is expected. Alternatives to milks
and meats for vegans and vegetarians is also incredibly important. This crowd
is not afraid to try new foods, and America has seen a resurgence in rarely
before used produce (beets, kale, and the like). Millennials will make meal
choices not just for taste but also to benefit their bodies, and this is not
simply a benefit, but a reason to choose a certain restaurant.
Those restaurants that are catching on to this trend have infused all of
their menus with certain “health” hints, meaning that, while a sugary
cucumber-based martini might not actually have any added value in terms of
health, the fact that it’s made from a vegetable appeals to the young
20-something girl interested in maintaining her good skin and staying fit. Not
all Millennial diners are willing to be tricked by smoke-and-mirror good
decisions, however, and real health food restaurants are beginning to pop up
with greater success. In addition the healthy menu items, young patrons are
particularly interested in restaurants intentionally seeking out
locally-sourced meats and veggies, fair trade coffees and sugars, and that are
invested in the community.
Essentially, American young people are trying to be better. They’re
trying to be healthy and conscious. The restaurants that take the time to apply
these same principles to their business will find success among this crowd—one
that is fully willing to put good money where their mouths are.
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