Branded
products are becoming increasingly popular as a marketing tool for bars,
restaurants and hotels, providing a great way to promote your brand or message
to meet your business’ concept. Personalising your products has never been so
easy, read our top tips to make sure your process runs as smoothly and
efficiently as possible.
1) Know what you want to print.
Make sure you have a clear idea about
what you want to print - have a logo, tagline or image and make sure that it
doesn’t breach any terms of copyright, this will enable the printer to quickly
provide you with a digital mock up, and avoids any confusion down the line.
Top tip!
At the initial stage of enquiry a PDF or high resolution JPEG file
of your image will enable the printer to put together a digital mock up for
you, however at the time of printing you will need to provide a vector file. If
you don’t have this type of file some printers may offer to put this together
for you, however they will charge and this can increase the cost remarkably, so
try and get it created in house where possible.
2) Know what products you want printed.
Make sure you know exactly what items
you want branding, where the logo will be placed on the product, the size you
want it and the quantity you want printed. It is important to know before hand
that the surface of the product to be branded needs to be smooth, so cut glass
and textured surfaces are a no no!
Top tip!
Many printers/ engravers have minimum
order quantities, this means your order will have to meet this requirement
otherwise you may have to pay an additional cost, or they may not be able
to fulfil your order at all. It also sometimes works out cheaper
that the larger the order, the cheaper the printing cost. If you are unsure how
many items you want branding or are flexible with the amount, it is worth
getting quoted for a larger and smaller quantity.
3) Know what type of branding you want.
There are various ways you can brand
products such as printing, engraving and embroidering. Make sure you know what
you are looking for, as again, this will enable the printer to quote you
quickly and accurately. You can print onto almost anything in a number of
different colours. When looking at this option check your logo for the number
of colours included, with some printers a pantone reference may be required, a
pantone reference can also ensure the colours of your logo are met exactly.
Top tip!
For glassware, polycarbonates and
metals etch effect print is a great, cost-effective alternative to engraving
and can be done relatively quickly.
4) Know your deadline date.
It is advised to start the
enquiry process 8-12 weeks before your deadline date depending on your
printers, however it is always advised to check their lead times to get a
realistic end date. It is always worth allowing extra time for artwork
amendment and delivery delays as a ‘just in case’.
Top tip!
If you require your items printed
sooner it is sometimes possible to get a rush order processed at an extra cost,
this usually depends on the printers schedule however, so do double check with
them first.
Alternatively, get in touch with our
sales team who will be happy to help with your branding requirements on 0330
123 9191 or sales@klaremont.com, or click here to find out more.
No comments:
Post a Comment